Taboola Unveils 'Realize' to Transform Performance Advertising in 2025

📱 Taboola Expands Global Reach with Samsung

Taboola has deepened its partnership with Samsung to power news recommendations on more Samsung devices globally. This expansion includes markets across Europe and India, enhancing the Samsung News application with personalized content from Taboola's extensive publisher network. This move aims to provide users with relevant and engaging news content directly on their devices. Taboola.com+6ExchangeWire+6Taboola.com+6

💡 Introducing 'Realize': A New Performance Advertising Platform

Taboola has launched 'Realize,' a new technology platform designed to serve the entire performance advertising market. This platform allows advertisers to tap into display inventory across Taboola's vast network, including partnerships with publishers like Gannett. Realize leverages AI to optimize ad placements, aiming to deliver better performance outcomes for advertisers. Taboola.com+5Taboola.com+5Taboola.com+5Taboola.com+3Taboola.com+3Taboola.com+3

📈 Strong Financial Performance in Q1 2025

Taboola reported strong financial results for the first quarter of 2025, exceeding the high end of its guidance across all key metrics. This performance reflects the company's successful strategies in expanding partnerships and launching new platforms like Realize. GlobeNewswire+1investors.taboola.com+1investors.taboola.com

📰 Taboola News Scales Globally

Taboola News, the company's personalized content discovery platform, has expanded its reach to over 80 countries and 2,000+ premium publishers. Integrated directly into mobile devices through partnerships with manufacturers like Xiaomi, Motorola, and Samsung, Taboola News offers users personalized content experiences, enhancing engagement and providing new revenue streams for publishers. Taboola.com+7Taboola.com+7Taboola.com+7

🤝 Renewed Partnership with Reach PLC

Taboola has renewed its content recommendations deal with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement includes the implementation of Taboola's Header Bidding product, aiming to drive improved monetization across Reach's extensive portfolio of publications. Taboola.com+1Taboola.com+1